BEHIND THE BRAND
THE SHORE LINE is a premier resort wear brand that was founded in 2021 by two sisters, Lisa Strandberg and Kaitie Sjostedt. The brand is inspired by their childhood memories of growing up on the Florida coast and the desire to create a collection of vacation essentials that are effortlessly cool, chic, and modern.
As a company that celebrates women, THE SHORE LINE takes pride in designing clothes that exude confidence whether it be on the beach, in the city or anywhere in between.
Each piece in the collection is a curated classic that transcends time and never goes out of style. The sisters strive to create fashion staples with an "of the now" fashion point of view while keeping their pieces timeless.
The collection consists of functional and comfortable pieces that are perfect for awakening a sense of vacation in your day-to-day life. As the sisters continue to draw inspiration, new pieces will be added to the collection to provide a fresh take on classic vacation wear.
At THE SHORE LINE, we are passionate about delivering high-quality resort wear that empowers women to feel confident and stylish wherever their travels may take them.
As Co-Founder and Creative Director at The Shore Line, Lisa brings three decades of fashion industry experience and today oversees design, production, and marketing for the brand. Lisa got her start as a fashion model when she was scouted at the age of 12 by a local photographer. Lisa was signed by Ford Models and spent her young adult life modeling in New York, Italy, Milan, Greece, and beyond. Lisa worked for Versace in Milan as an in-house model, was featured in Cosmopolitan and other major fashion magazines, and walked in runway shows for Armani, Carolina Herrera, and other iconic brands. She later worked as a model booker and stylist with Ford—all the while growing more interested in the business side of fashion. Pregnant with her first child, Lisa and her husband moved to Clearwater, Florida, to be closer to family and the beach lifestyle she remembered from her childhood. Having something classic, beautiful and effortless to wear, from the beach to running errands to going out to dinner and beyond, seemed like an idea worth exploring. Lisa and Kaitie launched The Shore Line on 2/1/21 with a vision to create beachwear in high-end fabrics, colors and flattering cuts and styles, with a higher-end look and feel. Lisa currently lives in in Austin, Texas with her husband and three young boys, who are rising football stars and beach lovers.
As Co-Founder and Creative Director at The Shore Line, Kaitie brings two decades of fashion industry experience and today oversees design, production, and marketing for the brand. Kaitie attended Fashion Institute of Technology in New York City studying design and textiles. From wovens and knits, to their different features like breathability to wick-ability, she had a talent for textiles and became interested in textile development and marketing, along with fiber science and construction of fabric. Throughout Kaitie’s global travels, she learned about fabrics from each region of the world, including Thailand, Italy, France and the colorful fabrics of Caribbean and South America, and the differences and unique features of each. Kaitie worked at top fashion companies including at LVMH, where she worked in fabric research and development. Today, Kaitie works full-time at The Shore Line, and together with Lisa, leads all aspects of design, production and operations—already catching the attention of internationally-known stylists and bloggers. Kaitie enjoys the creative process and helping women find the perfect pieces for their fast-paced lifestyles. Her vision for The Shore Line is to offer a modern womenswear line with a focus on comfortable, beautiful, easy-to-wear classics that easily transition from the beach to the city streets. She currently lives and works in New York City.